Macksons Paints, manufacturers of Multilac, became the first Sri Lankan paint company

Hajiyar Abdul Wahid Mohamed Makeen, founder Chairman of Macksons Paints Lanka with the management staff at Hirana factory, Panadura

to send a major consignment of paints to Pakistan. With the doorway open to one of the largest markets in South Asia, Multilac officials confirmed that the company also plans to launch their Colour Bank concept in Pakistan in the near future.

Pakistan is a huge market with tremendous potential, said Mizver Makeen, Managing Director of Multilac. He added, “there is a need there for high performance coatings. The first shipment we sent to Pakistan contains high performance, innovative coatings that are new to the Pakistan market. This was made possible with the support and backing of the Sri Lanka Export Development Board. The export order to Pakistan is a significant step for us as a Sri Lankan company poised for regional and global growth.”

“We are pleased to have received the first shipment of Multilac Paints from Sri Lanka, the first but important step towards exporting of Sri Lankan manufactured high quality paints to Pakistan” explained Hamid Mahmood, Distributor of Multilac Paints in Pakistan. “It makes us proud of the fact that Multilac is sending us innovative and unique products we have never heard of in Pakistan before. They are new to our local market but definitely relevant since they meet most of the needs consumers here have,” he added.

Given the success of the export order to a fellow SAARC nation, Multilac officials said that the future will see the company setting up a factory in Pakistan and commencing local manufacturing which will help further in offering competitive prices to the large market there.

“The company is grateful for the assistance we received from the Sri Lankan Export Development Board,” said Mizver Makeen, adding, “It was their initiative and encouragement that enabled us to participate in the My Karachi Exhibition 2009, which really opened the door for a Sri Lankan company such as ourselves to enter the Pakistani market.”

He goes on to say that Multilac can increase exports to Pakistan further if the import duty component on paints is reduced in Pakistan under the free trade agreement between the two countries.

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