-
Multilac Takes Dealers On An Exciting Egypt Tour
January 2013
Multilac, demonstrated its commitment to its dealer community by taking a group of 160 top performing dealers for an all-expenses paid holiday to Egypt. The lucky 160 dealers were given a grand tour of Egypt and whisked off on extended sight-seeing and shopping trips.
Ramesh Perera General Manager Sales & Marketing commented, “our dealer network has been motivated by our offer of an exotic holiday overseas once a year and they have exceeded sales targets by a wide margin. Our range of products is manufactured to meet the highest international standards and our dealers have complete faith in the Multilac product they promote. Further, we see it as our responsibility to reward their trust in Multilac products. Egypt is a country with a great heritage and we are glad we could stay true to our promise and fly 160 dealers on a tour of this landmark destination. A truly Sri Lankan company, Multilac, is totally committed to the well-being of its dealer community. We consider it our social responsibility to provide international exposure to our dealers so that they can experience international standards and enhance their lifestyles…”
The tour also included cuisine, a Nile cruise and a Sound and Light show at the Pyramids in Cairo. The group was treated to a stunning River Nile Cruise with a gala dinner served onboard the cruise liner. They also experienced a typical Egyptian village meal, getting a glimpse into the customs and habits of countryside Egypt. Camel rides were arranged and most dealers took the opportunity of experiencing. The visit to the local museum was perhaps one of the highlights. The last evening consisted of an exotic dinner show at Nile Crystal, which included a belly dancer, Egyptian folklore and an open buffet.