Lafarge introduces new look to Sri Lanka

Lafarge Mahaweli Cement has revamped their packaging, with the objective of giving their products a new brand identity. Lafarge launched its new look at a ceremony held at their Head Office in Orugodawatte. Anurag Kak, Managing Director Lafarge Mahaweli Cement, ceremonially handed over a cement bag with new branding to Deepthi Kumara, owner of Seeman Singho & Sons, one of the company’s major distributors.

The new brand identity is part of Lafarge’s global initiative to give their brand a fresh focus. The company has taken on this modernisation process in line with its new concept of “building better cities”, as a way of ensuring the well-being of the future world by building more connected cities, with a special offer for roads, airports, stations, bridges, tunnels and infrastructure in general. Apart from keeping with the global concept, the new Lafarge Sri Lanka packaging adheres to SLS standards.