Five products and one concept from GROHE convinced the jurors of the iF International Forum Design this year. Apart from the coveted “iF product design award”, the company also won the “iF communication design award” for its latest exhibit at ISH, the world’s leading trade fair for bathroom experience, building, energy, air-conditioning technology and renewable energies. “We are delighted to see our innovations and our high standards in terms of quality and functionality being recognised and rewarded,” says Paul Flowers, Senior Vice President Design at Grohe AG.

GROHE has regularly featured among the award winners. This year, too, the faucet specialist convinced the jurors with a unique combination of form and function. For instance its Eurodisc Cosmopolitan line of faucets and fittings, and the Power & Soul line of showers have been appreciated. The distinguishing features include GROHE AquaDirect™, an all new spray pattern selector. In contrast, GROHE Tempesta New is a tried and tested product whose design and functionality have been further refined for any bathroom environment. The Allure Brilliant is clearly a visual highlight for any bathroom distinguished by its many different facets, unusual angles and striking accents. Another award-winning innovation is the Sena Freehander. Both its minimalist design and superior functionality have evolved from the company’s proven Freehander shower system.

GROHE’s “Urban Village” exhibit at the ISH 2011 show attracted the iF communication design award. In tune with the leitmotiv “Enjoy Water”, the booth celebrated wellbeing, value and water. Visitors were introduced to no fewer than 350 new GROHE products for GROHE SPA, bathrooms, showers, kitchens and sanitary systems.

The award winning products and concepts will feature in the inaugural “iF design exhibition” which will be hosted at Hamburg’s HafenCity for several months.